Privacy Policy

Data-Worx is part of the Casus Group. We provide marketing data aggregation and analytics services that help businesses better understand and act on their digital performance.

This Privacy Policy explains how we collect, use, and protect your personal information when you interact with our website, platform, or services.

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Who We Are

Data-Worx Technology Solutions Ltd
A Casus Group company
Registered in the United Kingdom

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What Information We Collect

We collect and process the following types of data:

• Contact details such as name, email address, and company information when you fill out a form or contact us.
  
  
• Account and login information for users of our platform.
  
  
• Analytics and usage data such as browser type, device information, IP address, and interaction logs for improving our services.
  
  
• Marketing and communication preferences when you subscribe to updates or receive communications from us.
  
  
• Third-party data integrations, such as Google Analytics or ad platform data, when authorised by you or your organisation.
  
  

We do not knowingly collect sensitive personal data.

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How We Use Your Information

We use your data to:

• Deliver and manage our analytics and reporting services.
  
  
• Communicate with you about your account, support, or service updates.
  
  
• Improve our platform and user experience.
  
  
• Send relevant marketing communications (where consented).
  
  
• Meet our legal and regulatory obligations.
  
  

Legal Basis for Processing

We process your data based on:

• Legitimate interests (e.g. operating and improving our services).
  
  
• Contractual necessity (e.g. providing access to the platform).
  
  
• Consent (e.g. for marketing or connecting third-party accounts).
  
  
• Legal obligation (e.g. compliance with financial or data protection law).
  
  

How We Share Data

We do not sell personal data.
We may share limited information with:

• Group companies within Casus Group.
  
  
• Service providers who support our operations (e.g. hosting, security, analytics).
  
  
• Legal or regulatory bodies, when required by law.
  
  

All third parties are bound by confidentiality and data protection terms consistent with UK GDPR.

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International Transfers

Where data is processed outside the UK or EEA, we ensure appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms.

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Data Retention

We retain personal data only for as long as needed for its intended purpose, or as required by law. When no longer necessary, data is securely deleted or anonymised.

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Your Rights

You have the right to:

• Access, correct, or delete your personal data.
  
  
• Object to or restrict processing.
  
  
• Withdraw consent for marketing at any time.
  
  
• Request a copy of your data (data portability).
  
  

To exercise these rights, contact privacy@data-worx.co.uk.

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO) in the UK.

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Security

We use appropriate technical and organisational measures to protect data, including encryption, access control, and regular audits.

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Cookies

We use cookies and similar technologies to enhance your experience and analyse usage. You can manage cookie preferences through your browser settings.
For full details, see our Cookie Policy (available on request).

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Updates to This Policy

We may update this policy periodically. The latest version will always be available on our website.